PODCAST: The peaks and troughs of 2020

PODCAST: The peaks and troughs of 2020

Chris Biddle of Agri-Turf talks to GGM Managing Director Chris Gibson about the peaks and troughs of 2020!

Chris Gibson, MD of GGM Groundscare relives a season that veered from optimism through to fear when lockdown was announced in March, and ended with pride in his team for pulling together and navigating a very challenging season.

He tells how some initiatives introduced because of Covid restrictions actually improved the business, how his team made calls to customers simply to say 'hello' and how introducing new products because of franchise realignments were difficult 'because of the good job we had done with competitive brands in the past'!

He also talks about the importance to the business of service contracts, of having a well-organised hire department and his belief that there is plenty of pent-up demand in the professional turfcare market for next year - as long as supplies can be maintained.

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